The BTR Tour

Tennis Reinvented

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The BTR Tour is the future of competitive tennis. From a new and fast-paced style of scoring, to elevated fan involvement, this is a tour unlike any other. The BTR Tour will provide a platform not just for extraordinary athleticism, but also the opportunity for fans to get to know the players Behind The Racquet. Co-founder and professional tennis player Noah Rubin has made it his mission to evolve the sport we all love by blending competitive tennis with the heart of BTR. Noah, along with other world class men and women players, can’t wait to welcome you to The BTR Tour.


The BTR Tour is redefining both the atmosphere of tennis along with the sport itself.

  • A place for fans, players, sponsors and innovation to meet around the world
  • Introducing the reinvented format of play: Four timed quarters with a cumulative point system
  • Silence has no place here - cheering is encouraged at all times
  • Mental health will always be an integral part of the conversation, by providing resources and an open and caring environment


Where tennis meets activity, culture, and innovation.

  • Fans are a part of gameplay like never before – giving them the opportunity to vote for their favorite match, shot and even athlete
  • A festival feel featuring art and music from established and up-and-coming artists
  • The best of local cuisine and top chefs in the area come to share their dining expertise
  • A collection of vendors ranging from clothing and jewelry to breweries and wineries


On the BTR Tour, tech and tennis go hand in hand. Whether from the stands or from home, fans will be able to access match play easily and in a whole new way. From next generation graphics to virtual reality, innovation is at home on the BTR Tour.


The BTR Junior Tour gives young players the opportunity to experience a healthy, innovative, and exciting sporting environment. Be a part of the most innovative junior tournament circuit; where players’, coaches’ and parents’ satisfaction is our number one priority. Train like a pro, play like a pro, compete like a pro.

Esports Coming Soon

The BTR Tour is bringing tennis into the world of e-sports. Cutting edge technology and graphics will make you feel like you’re courtside at the world’s most coveted venues and playing against some of the world’s most competitive players. Anyone can compete like a pro!

Family First

We will offer a “Kids Zone” at every event where parents can drop off toddlers to school age kids to be looked after by professional care-takers with age-appropriate games, movies, snacks and more. Giving parents the opportunity to explore the BTR Tour grounds on their own for a little while.

Get Ready

July 2021
The Barnes Tennis Center
San Diego, California
September 2021
Darling Tennis Center
Las Vegas, Nevada


12 Tournaments
All in the US

24+ Tournaments
6+ Countries

32+ Tournaments
10+ Countries

50+ Tournaments
20+ Countries

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